Mark Zuckerberg has built one of the biggest businesses in the world thanks to the cold precision associated with internet advertising. To ensure Facebook' s achievement, Zuckerberg next needs to crack the kind of feel-good advertising that made tv into a powerful marketing force. This can require no less than a change to the GENETICS of the company and the marketing planet. It' s a tall purchase.   The secret of Facebook' h success is that the company, along with Search engines, has cornered nearly every dollar associated with so-called direct response advertisements. They are the precision ads in which there exists a measurable goal. If I see a categorized ad in the newspaper for a truck and call the owner for a try out, that' s a clear effect of that will ad.   Google and Fb won the direct response contest at everyone else' s cost. The companies … Continue reading Facebook Needs to Splice TV Into Its DNA