The YouTube stars heading for burnout: The most fun job imaginable became deeply bleak
Why are so many YouTubers finding on their own stressed, lonely and exhausted? W hen Matt Lees grew to become a full-time YouTuber, he experienced as if he had won the lottery. As a young, ambitious writer, movie director and presenter, he was able to produce low-budget, high-impact films that could achieve a worldwide audience, in a way that would have already been impossible without the blessing of televisions gatekeepers just a few years earlier. Within February 2013, he had














