Logan Paul Latest to Leave as YouTube Bails on Its Own Creators
The daily grind of being a successful YouTuber this week claimed another victim. YouTubers who have recognized uploading a video each day to the platform is not just unsustainable but futile as YouTube increasingly abandons its core creators in favor of mainstream celebrities. At Brandcast, YouTubes equivalent of traditional TVs upfronts, held this past Thursday, the platform announced a new slate of YouTube Originals: series supported by YouTube through advertising partnerships. The names are household names, but not to YouTubes most dedicated viewers. Big-funded projects by LeBron James, Hollywood star Will Smith, and British comedian Jack Whitehall were hawked by YouTube to its advertisers as the face of the platform, rather than the thousands of creators who toil every day to populate the platform. Worse still, those new, celebrity-backed vehicles will automatically be enrolled onto Googles Preferred ad scheme, a program which guarantees to advertisers a mark of qualityright as … Continue reading














